SA Executive Members
Managing Director – Enovate Business Intelligence (Pty) Ltd
Member: Inclusive Economy (Trade and Investment) Working Group of BRICS WBA SA
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Ms. Herselman is a seasoned specialist in financial and management accounting, boasting a BCom degree and a post-graduate Higher Education diploma (HED). With over 26 years of experience in teaching and lecturing, she has contributed significantly to various educational institutions, including a business school offering instruction in diverse qualifications such as Unisa’s BCompt degree, as well as CIMA and ICB programs. Her expertise extends across different syllabi, encompassing online tuition for students from various institutions and programs at all levels.
Her journey in education commenced at the high-school level, where she spent five years teaching, eventually assuming the role of head of department. During this time, she was actively involved in the setting of pre-matriculation exams and marking of matriculation exams. Transitioning to adult education, she trained students at ACCESS College for their AAT (Accounting Technician) qualification and also did corporate training for SAPPI and Multiserve, delivering lectures in financial accounting, cost and management accounting, and VAT training. Subsequently, she spent 11 years at Varsity College, lecturing on Unisa accounting modules and contributing to course and assessment development at the Independent Institute of Education (IIE) which is a private higher education institution in South Africa and is a wholly owned subsidiary of investment holding company ADvTECH Group Limited.
Mrs. Herselman’s career then led her to Edge Business School (now EBSdotCOZA), where she lectured Unisa, CIMA, and ICB modules to students across various levels. She played a pivotal role in lecturer training and demonstrated a profound dedication to fostering a passion for learning among her students, inspiring many to pursue careers in the accounting field.
Amidst the challenges posed by the COVID-19 pandemic, Mrs. Herselman seamlessly transitioned her teaching and tutoring activities to the online sphere, maintaining the same level of excellence and dedication. She also engaged in curriculum development for a BCom Accounting degree at a private institute, contributing to the setting of outcomes and assessments across all levels of the program.
In recent years, alongside her continued involvement in online lecturing, Mrs. Herselman has ventured into the realm of business development with Enovate.
In this capacity, she has provided invaluable financial analysis services to businesses seeking expansion financing, collaborating closely with the Enovate team to develop and monitor business plans, ultimately facilitating the realisation of their growth potential.
Enovate Business Intelligence (ENOVATE) stands out as a distinguished boutique advisory firm specializing in strategy consulting, business plan compilation, financial modelling, capital raising, and project development. Their tailored strategy consulting services aim to guide organizations in defining and executing their strategic vision, leveraging comprehensive market analysis and industry insights to foster competitiveness and innovation. Through meticulous processes, they facilitate successful collaborations between investors and businesses, delivering actionable solutions that drive growth and long-term success across diverse industry sectors worldwide.
The BRICS Women’s Business Alliance is dedicated to driving transformative change by placing women entrepreneurs and leaders at the heart of the BRICS economic growth agenda, enhancing their representation and influence, and shaping an inclusive and equitable future across BRICS nations and beyond.
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